As I am new to this community, please allow me to first introduce myself: Shawn from Toronto, Canada.
Much has been discussed in response to this initial post, and I relate to positions on both sides of the argument.
The loyal following of BMW Motorrad are drawn to the innovation, excellence in design, persnickety attention to detail, and ultimately the pursuit of mechanical perfection that is only possible when the design team and engineers are as passionate as they are educated and talented. This has been the case since 1923, and in my opinion, will not change. I believe BMW is expanding on new target markets, but it is ultimately targeting the same demographic.
While I am not sure this is an international policy, BMW in Toronto will not sell a high powered bike to a new rider. BMW Motorrad here insists that the rider has at least two years of experience before selling high displacement bikes, and here demonstrates their conviction that the rider is the most important component of the bike. Only a "higher echelon" of rider will be drawn to the unique standards and character of BMW Motorrad, which seems to be the very personification of "mature." (and no, mature is not at all synonymous with boring
Further to this, any premium in cost will be regarded as the price of admission to a superior product by the same demographic who currently ride or drive BMWs (or would like too).
The aforementioned will likely be issues of discouragement to other demographics which are likely to focus on cost and youth-image over quality and design. An exception to this rule will be the hard core "head bangers" who salivate at the thought of a rumored 1:1 power to weight ratio. As the majority of these track day stars are very talented riders, I would see them as an asset to this forum - not an impediment. While super-sport riders no doubt belong to a younger demographic than currently exists on this site, I am confident that through ownership they will begin to appreciate the same qualities that have made BMW revered since 1923. Just as maturity is not synonymous with lethargy, youth should not be held synonymous with immaturity. I am confident that a shared site will be great place for all BMW riders.
While I personally fall into a young/new rider demographic with only 3 years under my belt - I feel privileged to share information and opinions with such a wealth of experienced and seasoned BMW riders internationally. I believe that many "under 30" will share this sentiment with me.
Looking forward to many years of riding and learning!!